According to the survey, a whopping 75 percent of people surveyed don’t want to see holiday decorations in stores until after Thanksgiving. Similarly, 78 percent said they didn’t want to hear holiday music in stores until after Thanksgiving.
“The results of our Holiday Readiness Survey show that Americans think stores shouldn’t ‘Deck the Halls’ until after Thanksgiving,” said Tom Lounibos, the CEO of SOASTA, the online testing company that commissioned the poll.
I’d think that would mean we generally don’t want to start shopping before Thanksgiving either, let alone on Thanksgiving – as the retail industry would have you believe.
Oh, and by the way, I stand corrected … there may be some labor protests at local Walmarts after all. According to this Facebook page, there will be actions at the Walmarts in Fall River at 11am, Seekonk at 1pm and at the Providence Walmart at 2pm.
According to a press release, here’s the methodology for the poll: “This survey was conducted online within the United States by Harris Interactive on behalf of SOASTA from September 17, 2012 – September 19, 2012 among 2,346 adults age 18+. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.