Several years ago, when I ran my first political campaign against Patrick Kennedy, the first thing the reporter from the Providence Journal asked was, “How much money have you raised?”
I asked him why he wanted to know, and he told me the truth: You can measure fundraising. You can count the dollars. It dates back, he told me, to Watergate, when Ben Bradlee told Woodward and Bernstein to “follow the money.”
At the time, Patrick Kennedy already had millions in the bank. So, I ignored the reporter, and got about 25% of the primary vote on a budget of less than $500. When the Federal Election Commission called to check on why I hadn’t filed any paperwork, I joked that I’d received more votes per dollar spent for National Office since 1864.
But if you’re a ‘serious’ candidate, conventional wisdom says, you need to raise and spend money.
The media still considers fundraising to be one of the best advance measurements of a campaign’s success. Before any votes are cast, the oracles of our society only have a few ways of predicting the future. They can throw the bones (political polls) or read the spoor (report on campaign finances). Of the two, campaign finances are, by and large, more reliable, because they have to be filed publicly, reporting who gave what and when, and where the money was spent.
(This, of course, assumes that you don’t accidentally forget to report in-kind contributions of beer and shrimp from corporations who are owned by tax credit brokers—as my adversary did…)
Last week, the Providence Journal ran a front page article with this headline:
Heavy investment in 2nd District
The piece was all about Michael Riley’s campaign against James Langevin. According to the Journal, “…in at least one area — an ability to invest in his own campaign — Riley stands apart from the five others seeking Langevin’s seat.”
So far, Riley has “invested” more than $360,000 in his campaign. At first pass, I thought that this was a horrible and cynical headline, but the more I thought about it, the truer it seemed.
You see, candidates are allowed to “loan” money to their campaigns, and then repay themselves from the funds they raise. In fact, when I went into the State Board of Elections, for training on how to enter my own contribution to my campaign, I was advised to enter it as a loan, so I could be reimbursed later. “You don’t want to put in your money as a contribution,” I was told, “otherwise you can’t get it back.”
So, if Riley—or any other candidate—does a good job of fundraising, he or she will probably break even, or come out ahead by either winning the office or getting the publicity generated by the campaign.
I’ve since corrected this, marking my “loan” as repaid, and accepting a “contribution” from myself. I don’t think it’s fair to ask people to give more money than I’m willing to give. (Tip of the hat to Ken Block’s Op Ed, R.I.’s incumbent protection must go)
A Hope Chest, not a War Chest
I will spend the money you donate to the campaign on the campaign, and not accept any money with strings.
My goal is to spend the least amount of money possible to win. Personally, I’d rather not do any campaign fund raising. I’d rather ask you to convince ten or twenty of your voting neighbors to vote for me, and call it a day.
I don’t want a $250,000 “War Chest” to get a job that pays less than $15,000 a year. A small “Hope Chest” will do quite well, thank you.
The point of raising money for a political campaign is to get the word out. Days after I filed my candidacy I started getting letters and postcards from printers and tee shirt makers. I have received inquires from newspapers and magazines fishing for ads.
There are already some hard costs. The website and URL cost a little bit of money. We bought some refreshments on the Fourth of July. Our current campaign flier is simple: blue cardstock with black type, printed locally at minimal cost. It says, “I’m running a grass roots neighborhood campaign, and I’d like your vote…” And we ordered some bumper stickers. (Let me know if you want one.)
My plan has been to knock on doors – but there are a lot of doors, even in our small neighborhood, and I have to earn a living and take care of my family too.
But then I drive around and start seeing the lawn signs…
So, yes, I’d like you to contribute to my campaign. I’ll spend the money on printing and advertising, on pizza for campaign volunteers, mailings and such.
At the end of the campaign, whatever is left over won’t be kept in a “War Chest” for future campaigns. We’re going to donate it to the following charities: The Friends of Rochambeau Library, Mt. Hope Learning Center, MLK PTO, and The Institute for the Study and Practice of Nonviolence.
To make a contribution, please visit the http://markbinder.org/contribute/
Footnote: Can you fund raise without creating a web of obligation or broken promises?
I don’t know. I’m going to try. I’m running to try and make things work better for our entire state and end the cycle of real and perceived corruption.
Here’s why I’m donating to my own campaign, along with some caveats…
- Giving money to an inspiring candidate feels good.
But… The inspiring candidate could fall short of his promise, leaving you disappointed and dissatisfied. - Contributing to a candidate is a way to push the causes and political agendas you support. For example, you might donate to a candidate who you believe will vote for Choice or Marriage Equality.
But… If your candidate isn’t the Speaker of the House, he might not be able get an important bill to the floor. Or, if he is the Speaker, he might not call for a vote on something like Marriage Equality. - The current office holder has disappointed you or made you angry, so you’ll fund his opponent as a way of demonstrating your disapproval and discontent.
But… If you back the challenger and the incumbent wins, then you might experience political retribution. - You can “invest” in a candidate with the hope that she or he will help improve your business. Personally as a professional author and storyteller, aside from the $14,000 annual salary I don’t see this happening for me. However, if you run an auto body repair shop, you might give support a candidate who supports a particular agenda. Or your friendly candidate might take a meeting with an ex-sports star in your office to discuss a multimillion-dollar loan guarantee.
But… Your candidate might just be honest and ethical and not make political decisions influenced by your “investment.”
So far, I’ve donated $200 to my campaign. That’s money I’m not getting back in loans. Won’t you join me?
To make a contribution, please visit the http://markbinder.org/contribute/